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Website Redesign
Vena Solutions offers a powerful, human-friendly Excel database back-end that can turn simple sheets into data machines. However, their old site felt ordinary and wasn’t able to showcase their bold personality or their loyal customers. We needed to produce a website that could feature both important assets and tell the full story of their software.
During the design process, we interviewed stakeholders, poured over analytical and heatmap data, and uncovered how to reimagine their brand (or their “VNA”). The end product is an engaging site that feels approachable and as human as their brand is.
Team Lead
Design
Branding
Research
Information Architecture
Wireframes
Interviews
Bart Heird
Creative Director
Justin Kalaskey
Jess Haines
Joe Manson
Sr UX/UI Designer
Jr UX Designer
Development
The site's treasure map
To tell the whole story of Vena’s product, we had to update the navigation to reflect benefits over features. Each page under the “What We Offer” section talks to how companies will be able to utilize that offering for themselves, all in a single, highly customizable solution.
The remainder of the navigation focused on Vena’s goal of connecting prospects with customer successes and learning about how they’re an industry leader.
Hint Text: Click the Figma logo to see the other pages, including mockups. Or don't, I'm not your real dad.
When Vena Solutions said their customers are what makes them different, they meant it. The hardest part was determining how we could showcase these customers without using a standard testimonial layout.
To combine their customers and brand, we created a masked “V” in the hero image that allowed Vena to inject photos of their customers and proudly show them off on any page.
