Curious creative.
Lead UX & Product Designer.
Human experience advocate.

my foundation

Fueled by curiosity (and tortilla chips)

Curiosity fuels my approach to work and life. When I encounter a problem or a goal, I'm determined to solve it—even if I need to teach myself how to. It's how I've approached the majority of my career: experimenting with different tools and processes to add to my self-taught skill set.

Today, I'm continually striving to push myself to learn and do more—my pet project is experimenting with no/low-code tools to build products and prototypes.

“I'm a punk rock kid, I came from hell with a curse” - blink-182, Justin Kalaskey

Punk rock music has invariably shaped my values in both life and work. It's important for me to stand up for others, question the status quo, and put people before profits. In the world of UX, this means I create experiences that truly serve people's needs (which happens to be really good for business).

Undeterred by fast-paced, deadline-driven work

I've been living that “fast-paced” agency life for over a decade. During this time, I've learned to make decisions confidently, adapt quickly, and manage diverse challenges with yogi-like flexibility.

I've worked with clients ranging from Fortune 500 to startups still in their infancy, solved challenges for multi-hospital healthcare systems and local porta potty rentals, and gained a broad skill set from research to high-fidelity prototyping.

If there's one truth to agency life it's that there is no one process and being comfortable with ambiguity is a requirement.

Justin Kalaskey delivers a talk at the Baltimore UX Meetup, standing in front of a large screen displaying a slide titled Perplexity with the phrase Why we use Search. The audience sits attentively in a modern, casual event space with brick walls and lounge seating. AI FOR UX @ BALTIMORE UX MEETUP
A presentation slide featuring a young child sitting in front of an MRI machine, flexing their arms confidently while wearing a superhero-themed outfit. The slide displays statistics: <27% Anesthesia for children under 9 and 92% Patient satisfaction. Justin Kalaskey appears in a small video window in the top right corner. SOLVING FOR PEOPLE "LUNCH AND LEARN" @ PHASE2 TECHNOLOGY
A humorous presentation slide titled ReSeArCh!? No WaY! with exaggerated mixed-case text. Around the title, various objections to research are displayed in white text, such as It takes too much time and We can A/B test later. A meme featuring SpongeBob SquarePants is included in the bottom right corner. Justin Kalaskey is visible in the top right video window. THE VALUE OF RESEARCH "LUNCH AND LEARN" @ PHASE2 TECHNOLOGY
Justin Kalaskey speaks with a small group of UX designers at the Baltimore UX Meetup. He is wearing a black t-shirt and gesturing while discussing. One attendee has a backpack, another wears glasses, and a third person in the background is using a VR headset. GIVING ADVICE @ BALTIMORE UX MEETUP

where i excel

  • Content Design
  • Direction Setting
  • Interaction Design
  • Mentoring
  • Product Design
  • Prototyping
  • Strategy
  • UX Design
  • UX Research
  • Workshop Facilitation
+ MORE I'M REALLY GOOD AT

i have opinions

GenAI and design

AI has quickly begun taking up space in the design world.

We as designers must stay on top of advancements like AI so we can understand how it works and push to have an influence on its use. When we wrestle control of new technologies back from deep-pocketed VCs, we can direct how it’ll change our lives and our work.

We can direct AI to be more ethical with models trained on creator-consented content. We can ensure it follows a human-in-hand process, reducing the harm AI slop is generating. We can guide its implementation with intention.

GenAI doesn’t have to be scary; it can assist us in doing more than what we thought possible of ourselves. I firmly believe Agentic AI is our future and I’m preparing by playing with open source image and text gen models on my local PC. I’m also identifying where in my process AI can extend my capabilities, such as how I used Cursor AI to develop this site.

Innovation requires calculated risk

In order to advance, we must move beyond our comfort zone of "data" and take calculated risks. Without risk, we're living in the risk-taker's shadow; we can't innovate. All it takes is some creativity, a gut feeling, and a leap of faith to be a game changer.

Ditch the double diamond

Agency life has taught me that the only design process is the process that’s right for the project—it’s all about context. There will be plenty of times where steps must be skipped or their order changed. Stay nimble in the face of change to be successful.

Craft is a differentiator

In the age of GenAI where skill gaps are narrowing, craft is becoming more and more important. This means paying attention to the details, spending a few extra hours (or days) ensuring the experience is smooth, and moving beyond rectangles to make something distinctly human.

By playing and exploring—especially in areas outside of Figma—we improve our craft and gain the ability to break away from trends to build something truly unique.

Designers don't need to code, but they must understand it

"Learn the rules like a pro, so you can break them like an artist." - Pablo Picaso

When designers understand the technologies they’re working within, they can twist knobs and pull levers to achieve novel outputs. It also greatly improves collaboration and sense of self-confidence in our work.

Glorify balance, not "the grind"

There is more to life than work. Purposely glorifying designers who can’t rip themselves away from the computer screen lowers the value of our craft. Our time and skills are highly valuable; closely guard them from those who want to take advantage.

experience

  • senior Product designer

    Phase2 Technology

  • associate director, ux

    WebMechanix

  • ux/ui designer

    Ghost Note Agency

  • web designer

    WebMechanix

  • web designer

    The Baltimore Sun

  • graphic artist temp

    Thorlabs

brands i've worked with

MLS Logo Mastercard Logo Tufts Logo Amazon Logo Motley Fool Wealth Management Logo Learning Tree Logo Whole Foods Logo K2P Logo RNL Logo Optanix Logo Nvent Logo Southern Management Logo AbacusNext Logo Gundersen Health System Logo Stats Perform Logo Color of Change Logo

kind words from kind people

A small pencil sketch of two bold, textured quotation marks, slightly curved and appearing as if they were created with rough shading techniques.
Justin is an absolutely wonderful creative collaborator... He fills our creative slack channels with resources and opportunities, always vetted with insightful comments.

He reaches out broadly to the team when he is looking for input, and he just generally provides an amazing collaborative energy to the whole creative team.
caitlin loos, vp, marketing
phase2 technology
A small pencil sketch of two bold, textured quotation marks, slightly curved and appearing as if they were created with rough shading techniques.
He took the lead in stakeholder interviews (despite a finicky client) and was integral in helping to articulate the final strategy.
doug giffin, sr product strategist
phase2 technology
A wooden award with the word 'Create!' engraved on the front, along with a spark icon and the Phase2 Technology logo. A decorative lightbulb is mounted on top. The award sits on a shelf, surrounded by collectibles, including a LEGO tree and a Borderlands Claptrap figure.

"create" p2'ey: annual peer nominated award

A small pencil sketch of two bold, textured quotation marks, slightly curved and appearing as if they were created with rough shading techniques.
Justin has carved out a unique space for himself here at Phase2, existing comfortably in the space between Design and UX. He is a Swiss Army Knife of a collaborator—a UX designer with a technical mindset—and he brings a wonderful rigor to our expanding knowledge of design systems here at Phase2.

Finally, he not only brings big ideas, but he also quietly brings the know-how needed to help execute on those ideas. Always impressed with Mr. Kalaskey!
vince tardy, vp, creative
phase2 technology
A small pencil sketch of two bold, textured quotation marks, slightly curved and appearing as if they were created with rough shading techniques.
The work that Justin did on [Mastercard] is still a huge conversation driver. Our client talks about it all the time and I'm helping her position it internally. He made waves, and it's resonating.
adam picker, director, business development
phase2 technology

i'm always learning

Podcasts

Whether I'm in the car, walking the dog(s), or working out in the yard, you can find me listening to a variety of podcasts. Here are some of my favorites:

A dark, underwater-themed cover with glowing bubbles and the title Dive Club in soft yellow text. A diving mask icon appears above the text, and in the background, there are small images of people.
Dive Club Podcast
A black grid design with a small yellow square in the top right. The title 99% INVISIBLE is written in white and yellow text at the bottom.
99% Invisible Podcast
A bright, friendly cover featuring two smiling women with blonde and light brown hair, wearing red and blue tops. The title Office Ladies is in black, serif font at the top, with the Audacy logo in the top left.
Office Ladies Podcast
A vibrant orange cover featuring abstract geometric lines. The title Design Better is written in bold black text in the bottom left.
Design Better Podcast
A dark gray square cover featuring the title Design Matters in large light blue text. Below, with Debbie Millman appears in white, next to a pixelated cartoon portrait of Debbie Millman wearing glasses. The TED logo is in the bottom right.
Design Matters Podcast
A dark blue square cover with the title HIDDEN BRAIN in bold white text. The letters I and A in BRAIN are creatively stylized to resemble a hidden message.
Hidden Brain Podcast
A colorful illustrated cover featuring four characters standing on and around a car, each holding fantasy weapons or magical elements. The title Dungeons & Daddies is displayed in bold yellow text with red and purple highlights, with the subtitle Not a BDSM Podcast in smaller white text below.
Dungeons & Daddies Podcast
A black cover with white lowercase text reading artwrld. A thin, subtle elliptical outline surrounds the text, giving a minimalist and modern look.
Artworld Podcast

Books

When I find the time, I can bury my nose into a good, thought-provoking book. Here's what I've read lately:

A bold black-and-white book cover with the title in large, blocky white text. The background features a high-contrast image of a building with metal structures. The subtitle, The Necessary Second Edition, appears above the author's name, which is written in smaller white letters.
Design Is a Job by Mike Monteiro
A grey book cover with the title in large white capital letters. The subtitle, The Powerful Questions That Will Help You Decide, Create, Connect, and Lead, is displayed in blue and yellow text above. A colorful, swirling question mark design is placed in the background.
Beautiful Questions
A minimalist white book cover featuring red and black text. The title, ASK IWATA, is prominently displayed in bold red letters, with the subtitle, Words of Wisdom from Satoru Iwata, Nintendo's Legendary CEO, in smaller text above. A small illustration of a character in black lines appears at the bottom.
Ask Iwata: Words of Wisdom from Nintendo's Legendary CEO
A white book cover with an artistic, handwritten-style title. Large green brushstrokes surround the text. The subtitle, Unleashing the Creative Potential Within Us All, appears below the title in smaller black font.
Creative Confidence

Newsletters

In between tasks or while sitting on the couch, I'll take a moment to read curated articles, opinion pieces, and news from around the web. Here's how I get them:

A square turquoise background with bold white uppercase text reading UX DESIGN WEEKLY, representing a newsletter focused on UX design updates.
UX Design Weekly Newsletter
A stylized logo featuring the letters G and F in a modern, geometric design with light and dark teal shades, incorporating small arrow symbols, representing the Game File newsletter.
Game File Newsletter
A simple black background with a bright cyan circle in the center, representing the UX Collective newsletter logo.
UX Collective Newsletter
An illustrated image of a silver trash can with bright green slime dripping from its edges. Inside the can is a black, gooey figure with a single large white eye, set against a green halftone background, representing the Garbage Day newsletter.
Garbage Day Newsletter
A close-up portrait of a smiling older man with glasses, light skin, and a receding hairline, wearing a tan blazer over a dark blue shirt. The background is green, likely representing usability expert Jakob Nielsen.
Jakob Nielsen's Newsletter

I exist offline too

Quick facts

  • I'm a 90s punk rock kid; I even have a blink-182 tattoo.
  • My Hogwarts House is Ravenclaw.
  • I grew up in rural northwestern New Jersey before settling in suburban Maryland.
  • I'm an animal lover—I have a dog and two cats at home. I also volunteer with BARCS Animal Shelter in Baltimore.
  • How to Train Your Dragon is my favorite movie; I have a tattoo of Toothless!
  • I have a 4-year-old small human whose appetite for learning is enviable.
  • I run long distances for fun, including a marathon.

Dopamine-maxing games

  • The Legend of Zelda
  • Borderlands
  • Tunic
  • Mario
  • Enshrouded
  • Animal Crossing
  • Ori and the Blind Forest
  • Outer Wilds
  • Stray
  • Psychonauts
  • Halo
  • Night in the Woods
  • RollerCoaster Tycoon
  • The Sims

Would re-watch multiple times

  • Bojack Horseman
  • Battlebots
  • Rick & Morty
  • Cowboy Bebop
  • American Dad
  • Parks & Rec
  • Bob's Burgers
  • Shoresy
  • How to Train Your Dragon
  • Any Marvel Cinematic Universe movie
Justin Kalaskey sits on a gray couch with his young daughter, who has blonde hair, as they play a Nintendo Switch together. He wears a black t-shirt with a pink design and a smartwatch, while his daughter is leaning on him, watching the screen. The background includes a skull-patterned blanket and a framed artwork on the wall.
Justin Kalaskey mid-action in a Tough Mudder obstacle course, grimacing as he runs through dangling live wires. He wears a dark, mud-covered athletic shirt and gloves, shielding himself as sparks fly around him. The background is blurred but shows an outdoor course with spectators.
A close-up of Justin Kalaskey's right arm featuring a vibrant watercolor-style tattoo. The design includes abstract splashes of blue, black, and red ink, resembling a dynamic artistic composition. The background is dark, emphasizing the colors and details of the tattoo.
A selfie of Justin Kalaskey inside a room with a cat tree, framed posters, and various decorations in the background. He wears a black Baltimore Ravens t-shirt and makes a 'rock on' hand gesture while looking at the camera with a humorous, uncertain expression.

What's next?

MLS Logo

Shifting organizational perceptions through visionary strategy creation

read story
A sketch of two stick-figure characters engaging in an interview. One character, wearing a jersey with the number '42,' is holding a microphone and smiling, while the other appears to be the interviewer. A soccer ball is drawn near their feet.
Mastercard Logo

Crafting a first-of-its-kind feature in a race against time

read story
A pencil sketch of a stopwatch in motion, tilted slightly to the right. The watch face shows the hand pointing near the 12 o'clock mark, with motion lines emphasizing speed.
Tufts Medicine Logo

Increasing visibility of care by merging eight websites into one

download story (PDF)

Live version coming soon

 A mobile screenshot of Tufts Medicine's homepage with the tagline Together, we're reimagining healthcare. Below the text is a smiling woman wearing glasses, a dark green sweater, and a blue Tufts Medicine lanyard. A search bar with the example text I sprained my ankle is displayed, along with navigation options at the bottom.
 A mobile screenshot of the Find a Doctor page on the Tufts Medicine website. A search bar prompts users to enter a name, condition, or specialty. Below, a doctor's profile is displayed, featuring Dr. Mohammed A. Bawazeer, MD, FACS, with a photo, rating, and hospital affiliation. Filters and navigation options are visible at the bottom.
 A mobile screenshot of Tufts Medicine's Our Services page. Placeholder text describes the services offered, and a green button labeled Explore all services is prominently featured. At the bottom, two call-to-action buttons allow users to request an appointment or find a location.
Tufts Medicine Logo

Connecting consumers and doctors by turning broken glass into a chandelier

download story (PDF)

Live version coming soon

 A screenshot of a Tufts Medicine doctor profile page featuring Dr. Arthur Dent, MD, PhD, a cardiologist. The page includes his name, pronouns, specialties, and areas of expertise, such as high and low-risk pregnancy care and laparoscopic surgery. A professional headshot of Dr. Dent, who is bald, wearing glasses, and a white coat with a stethoscope, appears on the right. The page also displays options to schedule an online appointment or call the office, along with patient reviews and additional details about his clinical roles and affiliations.